The long wait for in-person conferences ended on Monday with the opening of The Book Direct Show at Tobacco Docks, London. The event was run by familiar industry faces (Damien Sheridan & Deborah Labi) and supported by many of the tech suppliers to the industry. The event was a pre-cursor to the Short Stay Summit at the same venue the following day.
Highlights from the Book Direct Show:
The panel discussed whether OTAs incorporating inclusiveness was based on solely on good business sense and if so, are they doing enough. The panel were united in saying that there was a wider moral issue at stake. The panel discussed that short term rentals are more inclusive than other accommodation types but the challenge is that individual hosts and small businesses may not to be aware of their legal obligations. This is a topic that is rightly on the agenda of OTAs and the wider industry and we look forward to seeing progress in the coming months.
Mark Simpson (Boostly)- Email Marketing Made Easy!
Mark is one of the biggest advocates of Direct Bookings and gave a very engaging speech. Mark outlined some practical tips for property managers for email marketing.
4. Have a clear call to action
Well done to the Book Direct team!